"Mobile alerts to consumers that are extremely likely to be mobile at the time of delivery are a sla

Mobile Gold Alerts will be available for members of the Gold Plus Rewards loyalty united kingdom food recipes program. They will be able to receive emails sent their phone to let them know which car they will be driving and where their vehicle is parked.
Mobile is the newest technology to help consumers travel with speed and ease, said Paula Rivera, manager of public affairs at Hertz. Hertz is committed to using technology to help our customers make travel easier, and our use of mobile alerts are a natural extension.
With the Mobile united kingdom food recipes Gold Alerts, we are able to confirm Gold customers’ united kingdom food recipes reservations and advise of the car location, so it’s easy for customers to go directly to their car and be on their way, she said.
We do send text messages to consumers through the Mobile Gold Alerts, but in an effort to make sure we are providing information to consumers on the platform that works best for them, we provide the option of either mobile texts or email notifications.
It is interesting to note that the alerts will be sent by email or SMS as opposed to push notifications. Perhaps Hertz chose against push notifications to benefit members who do not have the Hertz app on their phone.
Hertz is taking advantage of this feature to make car rentals easier for consumers. They will be able to stay up to date by checking their email on their phone to more easily rent and find their car.
“Email is a universal way of communicating via mobile and is generally viewed to be far-less intrusive than SMS,” Mr. Kerr said. “Consumers are still wary of push notifications and something that pops up might be viewed as an interruption, versus an email that can be opened when the consumer has a minute.
“Mobile engagement is red hot right now, and a consumer picking up a rental car is not likely to be in front of their computer,” said Wilson Kerr, vice president of business development and sales at Unbound Commerce , Boston.
“Mobile alerts to consumers that are extremely likely to be mobile at the time of delivery are a slam dunk, and these small details will likely have a big impact united kingdom food recipes to Gold-member united kingdom food recipes travelers looking to avoid lines at rental car counters,” he said.
“Also, Hertz likely uses the email provided when the reservation was made or in the Gold Members profile to send the confirmation information regarding a rental, so there is an established line of communication already open,” he said.
“For Hertz, they can likely track if the email was opened and when and deliver offers and location-specific details like weather or traffic alerts, to add to the utility. They can also test a lot of things, by adding calls-to-action united kingdom food recipes and gauging response, all in an email that a consumer on their way to pick up their rental car is highly pre-qualified united kingdom food recipes to open and read.”