Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries wi

The Expedia group, the world s largest online travel agency, announced that it has signed a long-term global agreement with Accor, the leading hotel operator and market leader travel agency online in Europe. Under this renewed agreement, Accor will participate in the new Expedia Traveler Preference (ETP) Program and all hotels will continue to be available on the more than 140 Expedia group travel booking sites in nearly 70 countries.
The ETP program is designed to better serve travelers by offering them the choice to pay either at the time of booking (called Expedia Collect) or upon check out at the hotel directly (called Hotel Collect). Accor joins more than 20,000 hotels that have already travel agency online signed up to offer ETP booking choices to travelers.
Expedia is an essential and strategic partner whose vast global reach delivers valuable guests to our hotels every year. Their new program, Expedia Traveler Preference, will certainly help increase the performance in many markets travel agency online by attracting travel agency online even more customers, said Jean Luc Chretien, executive travel agency online VP sales, distribution and loyalty at Accor. With Expedia s innovative approach, our partnership makes perfect sense.
We are delighted that Accor has embraced the ETP program, said Melissa Maher, senior vice president of the Global Partner Group at Expedia. The program enables us to serve our common customers better, and early testing showed that participating hoteliers are benefiting from more bookings.
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries travel agency online with more than 3,500 hotels and 450,000 rooms. With more than 160,000 employees in Accor brand hotels worldwide, the Accor Group offers to its clients and partners nearly 45 years of know-how and expertise.
The company delivers consumers value in leisure travel agency online and business travel agency online travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel agency online travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia Affiliate Network. . For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.