The company had previously raised $15.3 million in three rounds of funding: it first raised $300,000

Mobile ad/reward network Kiip , which provides rewards to casual mobile gamers for in-game achievements, has raised a new round of funding from American Express Ventures, it was revealed in a blog post Thursday.
"Every once in awhile you come across partnerships and collaboration opportunities that just make sense. At Kiip, we ve had a history of working with great strategics and pushing amazing results. Whether it be with existing investors Verizon and their developer community or IPG and its Mediabrands los angeles newspaper advertising rates division, Kiip s ecosystem of investors, developers, brands, and consumers los angeles newspaper advertising rates becomes stronger with every partnership," Wong wrote.
"With Kiip approaching its 3rd anniversary, and celebrating a series of wins, we are excited to announce our latest: an investment from American Express Ventures. They ll be a part of our incredible roster of strategic investors and I am confident that our ecosystem will become even stronger as a result."
The company had previously raised $15.3 million in three rounds of funding: it first raised $300,000 in seed funding in October 2010, followed by a $4 million Series A round led by Hummer Winblad Venture Partners, with help from Crosslink Capital and existing investor True Ventures in April 2011. The company most recently raised $11 million in a Series B round of funding led by Relay Ventures, with help from existing los angeles newspaper advertising rates investors Hummer Winblad and True Ventures in July 2012.
The San Francisco-based Kiip was launched as a mobile gaming ad network by the then 19 year old Wong, and the company made a name for itself los angeles newspaper advertising rates by strategically los angeles newspaper advertising rates offering gamers branded rewards right at the moment of achievement when the user makes it to the next level or trounces his or her opponent.
Since then, Kiip has opened up its network to developers who have experimented with applying the mobile rewards system to other apps, such as fitness apps, education apps, content apps, social apps, and more.
Last year the company unveiled its own developers fund, a $100,000 "Build" fund for independent game developers to build integrating Kiip from the get go. It also debuted its very own app, dubbed Kiipsake, which will act as a mobile wallet for all of your Kiip rewards, this past July.
" I ve had the pleasure of working with Harshul over the past year, and I am extremely supportive of his mission in the venture ecosystem. Amex s strategic investment model is a unique one that supports entrepreneurs and builds the right connections at the right time between los angeles newspaper advertising rates both parties," said Wong.
This investment from American Express Ventures could signal exciting things to come for Kiip, which has clear plans to become los angeles newspaper advertising rates "even more integrated into peoples lives beyond gaming." Partnering with AmEx could be a sign that it will begin offering los angeles newspaper advertising rates rewards in the digital payments space as well.
VatorNews contacted Wong to find out what exactly the partnership between los angeles newspaper advertising rates Kiip and American Express would look like and this is the answer we got: " American Express built the worlds most prominent loyalty program with Membership Rewards, and Kiip is al about rewarding the moment."
As I said above, Kiip offers rewards to gamers when they reach an achievement. So perhaps it will do the same for American los angeles newspaper advertising rates Express card holders, los angeles newspaper advertising rates offering them rewards for achievements on their American Express card. For example, if they, let's say, spend a certain amount or shop a certain number of times at the same store in a given period of time.