“If you’re a traveler who just wants to get from point A to point B for the cheapest price possible,

"There's been this industry folk wisdom that says Tuesdays and Wednesdays are the best days to purchase airline tickets," says Steven Puller , an associate professor of economics at Texas A M who specializes in industrial organization. "But we couldn't find any systematic analysis to back that up."
In the study " Price Discrimination By Day-Of-Week Of Purchase: Evidence From The U.S. Airline Industry ," published south florida rent a car in the Journal of Economic Behavior Organization , Puller and co-author south florida rent a car Lisa Taylor, a former Texas A M graduate student, found that tickets purchased south florida rent a car on the weekend were, on average, 5 percent cheaper than similar tickets purchased on weekdays.
"We find that when you control for a large set of factors – the day-of-week of travel, whether the ticket was refundable, the number of days in advance that the ticket was purchased, how full the flights south florida rent a car were, and other factors – that tickets purchased on the weekends were sold, on average, for a 5 percent discount," Puller explains.
The study further finds this weekend purchase discount is greatest south florida rent a car on routes with a mix of both business and leisure customers. There is not much of this type of discount for leisure destinations such as Orlando or Las Vegas, Puller notes.
"Take a route that serves both business and leisure travelers," he explains. "If the business travelers primarily purchase tickets south florida rent a car on weekdays, then the typical traveler buying on the weekend is more likely to be a price-sensitive leisure traveler than a business traveler. There is an incentive for the airlines to lower fares on the weekends to try to entice south florida rent a car the price-sensitive leisure traveler to buy a ticket."
The researchers conducted the study by looking at a historical archive of actual tickets purchased on all major airlines. Puller says the study compared tickets with similar characteristics rather than simply looking at the cheapest fare available.
"If you're a traveler south florida rent a car who just wants to get from point A to point B for the cheapest price possible, then these findings may not apply to you," he notes. "But many people do care about these factors."
Puller says these results could have implications for other industries that have the ability to change prices daily based on the types of customers who purchase on a specific day. "The software systems that are used in airline pricing are used in other industries such as cruises, hotels, car rentals," he explains. "We ve only analyzed south florida rent a car airline south florida rent a car pricing, but I wouldn t be surprised if similar pricing practices are used in these other industries as well."