Now that gaming machine purchasing agents have had an opportunity to see the NASCAR progressive slot

The key to winning a NASCAR event has often been described as a simple three-step delta airline reservation web process: drive fast turn left do it again. However, Las Vegas-based slot maker Bally Technologies delta airline reservation web has found a much simpler path to NASCAR success that requires only one step: license the brand.
According to gaming industry observers, Bally and NASCAR are a match made in heaven. The two are both about entertainment and at the top of their form. They each appeal to a broad segment of the American public that loves the thrill of risk-taking, from recreation-seeking blue collar adults to techies and sports gamblers.
NASCAR, of course, is the National Association delta airline reservation web for Stock Car Auto Racing, Inc. and the sanctioning delta airline reservation web body for one of North America's premier delta airline reservation web sports. Its races are broadcast in more than 150 countries and in 20 languages. What's more, its sponsors include more Fortune 100 companies than any other sport. From the NASCAR Sprint Cup Series to the NASCAR Nationwide delta airline reservation web Series and NASCAR Camping World Truck Series, brand awareness is high and fan loyalty is off the charts.
Bally Technologies, on the other hand, has a history delta airline reservation web stretching back to 1932 and featuring such innovations as the first Las Vegas manufactured slot machine (Ballyhoo) and the world's first successful video slot game (Reel 'Em In). Today, the company designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide, including "reel-spinning delta airline reservation web slot machines, video slots, wide-area progressives, interactive and mobile delta airline reservation web applications, and Class II, lottery, and central-determination games and platforms."
Bally announced the licensing agreement in September 2012, just ahead of October's annual G2E Global Gaming Expo in Las Vegas. That's where the company introduced its NASCAR progressive slot machine and a new leaderboard-type game called "Elite Bonusing Suite's Virtual Racing NASCAR." delta airline reservation web According to the official press release, "both the slot and the systems-driven promotional tool take everything racing fans love about the sport and put it into a one-of-a-kind gaming experience."
Oddly enough, NASCAR will be the first world-class licensed brand that Bally has carried across delta airline reservation web its games and systems businesses. And the company is holding nothing back. The staging of "virtual-racing events, along with their companion slots, (will) bring the sights, sounds, and thrill of NASCAR to casino floors, getting players delta airline reservation web into the game to get in the race."
Of special interest to slot players, they will be able to choose which driver they want to play as from a "lineup of racing royalty," which includes Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick and Jimmie Johnson. The video of such NASCAR stars of the oval is delivered on a 32-inch vertical touch-screen display while the audio blasts out through a Pro Surround Chair. The roar of 800-horsepower engines and the cheering of the crowd can be felt in vibrations as well as heard, just like being in the actual driver's seat.
As might be expected, there are lots of high-octane bonus features built into the new slot. They include the Pit Stop Bonus, Burnout Free Games and the U-Race™ Bonus. These bonuses offer multiple awards and chances to advance, along with a chance to claim the real checkered flag—a life-changing progressive award on Bally's Cash Connection™ wide-area progressive link—as well as a near-area progressive version.
Blake Davidson, Vice President of Licensing and Consumer Products from NASCAR, complemented the organization's new partner, saying, "It has been as rewarding as it has been enjoyable to work with Bally Technologies on this amazing game and Virtual Racing product. Our research tells us that we have good cross-over between race fans who are often also casino players, so translating the fast-paced excitement of our events to the thrill of casino play makes perfect sense."
Now that gaming machine purchasing agents have had an opportunity to see the NASCAR progressive slot machine and Virtual Racing product at the Sands Expo Convention Center, orders are expected to quickly fall in place. Bally Systems expects NASCAR slot games to begin appearing in casinos in mid-2013.
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