Cohn Wolfe-impactasia will work closely with Miramar Group to establish its new hotel s brand messag

Hong Kong - 24 July, 2013 Miramar Group , a dynamic hospitality and retail group based in Hong Kong, has appointed public relations agency Cohn Wolfe-impactasia to launch its latest boutique design hotel, Mira Moon . The Group s greatly celebrity cruise line millennium anticipated second hotel, due to open in October 2013 in the centre of Wan Chai, features 90 contemporary guestrooms and a penthouse suite, with a unique Moon Festival design concept conceived under the creative direction of Wanders yoo .
Cohn Wolfe-impactasia celebrity cruise line millennium will work closely with Miramar Group to establish its new hotel s brand messaging through key media channels. The Agency celebrity cruise line millennium will be responsible celebrity cruise line millennium for the positioning of Mira Moon as Hong Kong s preeminent hotel for the well-connected, well-heeled and design-savvy Generation X travellerthrough celebrity cruise line millennium the planning of a dedicated public relations strategy and execution of tactical celebrity cruise line millennium PR initiatives, as well as strategic counsel to the hotel s in-house team. In addition to directing media relations in Hong Kong, the Agency will also target publications in key international territories.
Cohn Wolfe-impactasia has assembled a dedicated Account team led by Managing Director, Jeff Chan, and backed by the expertise of Senior Account Manager, Amber Aldred. Both bring strong backgrounds in travel and hospitality PR a small selection of Chan s past and present clients during her seven year tenure with Cohn Wolfe-impactasia include celebrity cruise line millennium Mandarin Oriental Hotel Group, Hotels.com and the Singapore Tourism Board, celebrity cruise line millennium whilst Aldred has previously held the positions of Director of Public Relations at The Ritz London and Advertising Manager celebrity cruise line millennium at Mandarin Oriental Hotel Group.
Commenting on the appointment, Henry Maillet, General Manager of Mira Moon Hotel remarked, The Cohn Wolfe-impactasia celebrity cruise line millennium team boasts an unrivalled track record in delivering world-class, stand-out public relations strategies. Having celebrity cruise line millennium launched some of the world s leading hotels and resorts, they have a deep understanding of Asia s intricate media landscape and booming celebrity cruise line millennium hospitality industry and are able to combine this with insightful research, an extraordinary degree of creativity and a strong international network of PR professionals .
Mira Moon, conceived under the creative direction of Wanders yoo, is the latest boutique design hotel within the Mira brand portfolio located in the heart of metropolitan Wan Chai. A unique 91-room hotel and member property of Design Hotels , it presents a playful reinterpretation of Chinese tradition in contemporary Hong Kong. Modern tech-friendly features, including 32-46 HD IPTV, iPad mini and free Wi-Fi, provide a creative environment and bring about a relaxing atmosphere with highly personalised details enhanced with complimentary minibar. celebrity cruise line millennium Harbour-side statuesque destination, Mira Moon boasts three room types and a charming penthouse suite perfect for entertaining, a 24h gym and innovative bar and restaurant Super Giant.
Based in Hong Kong, Miramar Hotel and Investment Company, Limited (Miramar Group) was established in 1957 and has been listed on the Hong Kong Stock Exchange since 1970. (HKEx Stock Code: 71). Miramar Group is a member of Henderson Land Group, with a diversified business portfolio covering hotels and serviced apartments, property investment, food beverage, travel services and retail business in Hong Kong, mainland China and the United States.
Cohn Wolfe-impactasia is a dynamic communications agency focused on public relations. With expertise in consumer, trade, digital and corporate PR, it works with domestic, regional and international brands across a number of sectors which include travel tourism, automotive, art design, fashion, retail and luxury goods, healthcare, technology, professional celebrity cruise line millennium services and FMCG. Cohn Wolfe-impactasia has offices in Hong Kong, Shanghai and Beijing.
Cohn Wolfe-impactasia is part of global agency, Cohn Wolfe, which was named Agency of the Year by PRWeek in 2013, and a Best Place to Work by Advertising Age in 2011 and 2012. It is part of WPP (Nasdaq: WPPGY ), the world s largest communications services group.