среда, 11 июня 2014 г.
Facebook approached the initial phase of advertising on Instagram slowly in order to keep its commun
Since it launched in 2010 the Instagram community has grown to over 200 million aarp hotel discounts users worldwide, aarp hotel discounts so this update presents brands with a tremendous opportunity to share their messages and increase brand awareness through visual story telling. The adverts will follow the same format as in the US, with users seeing a simple image post, similar to the example from Ben Jerry’s (below) in their news feeds.
Last year Instagram tested the launch of sponsored posts with paid messages to a handful of brands including Ben Jerry’s , Macy’s , Levi’s , Lexus and Michael Kors . Instagram advertisers aarp hotel discounts said that they had seen positive results with the tested aarp hotel discounts adverts, “and in some cases, well above the ad industry’s average for performance!”
To put that into perspective, Michael aarp hotel discounts Kors gained aarp hotel discounts nearly 34,000 aarp hotel discounts new followers in the 18 hours following their first controversial sponsored photo. Despite all of the negativity aimed at Michael Kors by anti-advertising users, the post itself received almost aarp hotel discounts four times as many likes as an average post.
Ben Jerry’s also had huge success scooping up new followers and gathered a ton of new ‘likes’, Their four Instagram ads to date and have seen followers increase by about 20%, with more that 50,000 new followers. Using Instagram aarp hotel discounts to spread the word about the joy its ice cream inspires, they were able to reach 9.8 million people in the US aged from 18-35 over just 8 days.
Facebook approached the initial phase of advertising on Instagram slowly in order to keep its community happy, and with 50 million new users in the first 6 months of adding adverts its strategy appears to be working.
Cassie is an experienced Social Media Manager. She has always been interested in technology which she avidly uses to develop her artistic and photographic skills. She loves creative projects and has worked for various international organisations in their social media/ digital teams. She is passionate about Instagram, Pinterest aarp hotel discounts and YouTube and in her spare time is a keen photographer.
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