Klein chuckled about the food challenge when I asked him about it yesterday. He didn t know anything

The above picture pretty much says it all. Purple Swirl, a frozen yogurt restaurant in Manhattan, is trying to capitalize on Kansas State quarterback Collin Klein s popularity with the Honey Badger Challenge. For $15 you get the chance to eat 48 ounces of frozen yogurt in 15 minutes. If you accomplish the feat you get a $5 gift card, a T-shirt, avis rent a car airport your face on the challenge s hall of fame and the right to call yourself a bona fide Honey Badger.
Though Klein s name will have to come down from the restaurant s window (It is against NCAA rules for businesses to profit from a student-athlete s name or likeness. That s why college jerseys don t come with names on the back) it is an interesting challenge.
When I asked about it earlier this week, Purple Swirl employees said it was a new idea and had only been attempted three times. All three challengers ate the required 48 ounces of frozen yogurt, but only two did so in the allotted 15-minute window.
Klein chuckled about the food challenge when I asked him about it yesterday. He didn t know anything about it, but said he might check it out this week. Why not? He certainly has a Collin Klein-sized appetite.