среда, 24 октября 2012 г.
She comes from paidContent.org, where she was a staff writer, and has in the past also written freel
She comes from paidContent.org, where she was a staff writer, and has in the past also written los angeles used cars freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces los angeles used cars where these intersect.
The Craigslist crackdown on usage of its listings data by third parties has had some fairly strong fallout. Some have shut down operations after getting cease desist orders; some, like 3Taps and PadMapper, are now in court defending themselves on copyright infringement allegations. But here s news of another taking a third way: Lovely , a site based around a map interface that helps people find apartments, created to aggregate Craigslist and other sources of apartment rental data, is today launching nationwide.
Blake Pierson, the co-founder of Lovely, likens the service to an Orbitz or a Kayak, because los angeles used cars of how it aggregates data from a number of other services. That aggregation list is now 12 sources strong and growing. To that end, it competes against the likes of Trulia and Zillow, he says.
Pierson doesn t want name the full name of suppliers los angeles used cars We prefer to keep them confidential so competitors don t just try to replicate our data acquisition strategy, he tells me but a few of the bigger names include Apartments.com and regional brokerage aggregators like VLSHomes in the northeast. This is just the starting point for a wider push into the rentals space, he notes.
But also: that expansion doesn t mean that Lovely is cutting out Craigslist altogether: it is still sourcing CL data via 3Taps which also happens to be an investor in Lovely. 3Taps API is also the conduit for other data it should be noted. Pierson says that 3Taps currently provides about one-third of all the listings on its site, and that proportion is expected los angeles used cars to go down to one-quarter in the next couple of months.
Lovely creates what it calls a renter s resume letting users contact landlords directly from the site, offering real-time inventory availability, and giving users the option to create email alerts based on specific parameters and locations, including specific streets.
Craigslist, los angeles used cars of course, is not standing idly by. It is trying to incorporate some features like maps into its service. We d be silly not to consider Craigslist a threat, says Pierson. los angeles used cars They have a ton of money and a ton of users. You don t become a product company overnight, however, so we have that on our side. He also points out that CL has to worry about a dozen different verticals, while Lovely is laser focused on rentals. Finally, we re obsessed with data and using technology to better understand that data. I m not sure that s the business they consider themselves in. On a more charitable note, he says he s glad to see them innovating. Their users deserve los angeles used cars it.
Indeed, while Lovely on the surface los angeles used cars is a useful way for finding flats, behind the scenes the company is also something of a big data play: Pierson notes that the company has algorithms to sort through and delete duplicates from different data providers, and it s also working on a form of visual search as another way of house hunting and even to remove photos automatically, like those pesky realtor faces they always put in their ads.
And a nationwide rollout is more than just turning on the switch to work everywhere, he says. We ve taken a very market by market approach to understanding what the data limitations are, he tells me. Data issues in NYC and Boston where brokers control los angeles used cars the market are very much different than markets like SF where they don t.
He says this is not unlike Uber not just in its ad hoc approach to specific markets but also in how it uses data at the back end to create the best front-end los angeles used cars experience it can for consumers. (This is something also highlighted earlier today by HouseTrip , another company looking to leverage data behind the scenes to create what otherwise looks like a simple service for finding places to stay.)
Ultimately, a rental listing is a collection of facts and attributes, and by pulling from a variety of data sources and having technology to understand and parse through all this data, we can piece together the most accurate listing for our users, Pierson notes.
los angeles used cars Pierson says the current business model for Lovely is a straight, per-lease los angeles used cars commission that it has with several of its data providers. But in future, los angeles used cars Lovely will also expand to professional services for landlords. It is currently beta testing some of these with landlords in San Francisco and plans to launch them publicly in the next few months, along with other service expansions, including a new mobile app.
To date, Lovely los angeles used cars has raised just under $2 million los angeles used cars in seed funding from Keith Rabois, Aydin Senkut, Benjamin Ling, Walter Kortschak, 3Taps and others. The plan is to start the Series A process in the next couple of months.
Craigslist is a supremely popular listings site. Craigslist was founded by Craig Newmark in March, 1995, as an email list site for San Francisco and Bay Area events. In June 2000, it added its second city, Boston, and then expanded to the major metropolitan cities in August 2000. As of February 2008, Craiglist now covers 450 in 50 US States and 50 Countries.
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