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Thecampaign by Leo Burnett Business, which broke Monday, stars four celebrities: champion beach volleyball star and model Gabrielle (Gabby) Reece; Nigel Barker, the international photographer and host of "The Face"; PGA Tour star Steve Stricker; and restaurateur Thomas Keller.
In one new TV spot, we see Ms. Reece moving from a business meeting to the oceanfront. She notes that Avis gives working women rentals with enough room to slip out of their business clothes -- and into a "tight black number." In her case, that's not a cocktail dress but a workout outfit to lead a fitness class on the beach.
In another, Mr. Barker explains how Avis gives him enough room to carry his "essentials:" a bevy of five fashion models. calgary and airport and hotel Once they arrive at a shoot in the desert, the models calgary and airport and hotel complain incessantly and Mr. Barker notes Avis enables him to escape "extreme conditions" by closing the door in his car and peacefully tuning out their complaints.
The ads "demonstrate why Avis is the right choice for busy professionals," said Jeannine Haas, chief marketing officer of Avis Budget Group in a statement. "When it matters, and it always matters, busy professionals want control calgary and airport and hotel over the travel experience and Avis delivers."
Previously, National Car Rental went after business travelers calgary and airport and hotel with its "Go National. Go Like a Pro" campaign from Cannonball calgary and airport and hotel Advertising . The ads highlighted "business pros" smart enough to use National for their car-rental needs. The voice-overs were provided by actor Patrick Stewart of "Star Trek: The Next Generation."
"You are a business pro. Princess of the Power Point. Your core competency...is competency," calgary and airport and hotel said Mr. Stewart in the voice-over. calgary and airport and hotel "And you rent from National. Because only National lets you choose any car in the aisle and go."