Jaberi remembers visiting a wholesale flower shop next to the office in 1993. The owner pulled him o

(left to right) Richard Wolff (CFO), co-owner Mike Jaberi, Joe Knight, vice president of business development, co-owner Allen Rezapour and co-owner Mark Mirtorabi dreams resorts and spa vacation packages assemble inside the Fox Rent A Car location serving Los Angeles Airport. Photo by Vincent Taroc.
It started with six 1989 Nissan dreams resorts and spa vacation packages Sentras. Allen Rezapour, Mike Jaberi and Mark Mirtorabi went out and bought two Sentras each, personally guaranteed. They were already running a large and successful limo service in Los Angeles, but the hotel concierges dreams resorts and spa vacation packages kept asking about car rentals.
Forward 25 years later, and the company now stands at 18 corporate-owned locations in seven U.S. states and 53 affiliate dreams resorts and spa vacation packages locations in 23 countries across Europe, Latin America and North America. With a corporate-owned fleet of more than 20,000 units and rental revenue of $205 million in 2013, Fox stands dreams resorts and spa vacation packages as the fourth-largest rental company in the U.S.
While those numbers don t rival the majors, it shows that Fox has not only survived the continental shifts in the industry, but it has also managed to thrive as an independent and solidify its niche as a low-price alternative for the car renting public.
As the company celebrates its 25th anniversary, the three owners of the company sat down with Auto Rental News to offer a look at Fox s path to the present, their take on the current landscape and the shape of Fox s future.
The company was growing, in large part due to the efforts of a marketing department that would contact travel dreams resorts and spa vacation packages agencies for business. But those were tough nuts to crack, because the agencies were already dreams resorts and spa vacation packages working with the major brands.
Jaberi remembers visiting a wholesale flower shop next to the office in 1993. The owner pulled him over to his computer monitor and showed him his banner ad on this new channel called the Internet. He was selling a lot of flowers dreams resorts and spa vacation packages this way, he said.
It was risky for us, Jaberi says. We disassembled our marketing department and discontinued our print advertising. We put all our money as a small company into this new channel that many people weren t believers in.
Jaberi recounts meetings with owners of other local car rental companies. They used to make fun of the Internet, he says. They d say you can do a lot better by investing your money to reach the travel agents.
While the Internet became the company s catalyst dreams resorts and spa vacation packages for growth, Fox had to weather the coming storms along with the rest of the car rental industry. dreams resorts and spa vacation packages As a discount brand, however, the ripples dreams resorts and spa vacation packages were less pronounced. We actually grew when the economy went bad in 2008 and after 9/11, too, Rezapour says.
While Northeast and Midwest cities don t make sense right now, an anomaly is Chicago O Hare, one of the largest travel hubs in the country. Fox will be part of the new intermodal facility when it opens in 2016. In 2012, Fox hired Richard Wolff as chief financial officer. dreams resorts and spa vacation packages Wolff is in the process of consolidating Fox s debt to one lender.
Digging deeper into the most recent public statements by Avis Budget Group and Hertz reveal direction on the market, including growing the deep-discount dreams resorts and spa vacation packages segment, ancillary sales drivers, Hertz’s ship-righting and Zipcar’s first franchise (you heard correctly).
dreams resorts and spa vacation packages