In Orlando, the Lake Buena Vista and International Drive submarkets historically have had the highes

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In Orlando, the Lake Buena Vista and International Drive submarkets historically have had the highest ADRs and occupancies of all submarkets. Disney World has a strong impact in the Orlando hotel market with nearly 25,000 hotel rooms, which is 21% of all rooms in the Orlando market.
Last year set a record for both domestic and international visitation to Orlando. Convention and trade show attendance at the Orlando Convention Center was up 9% over 2011, and every submarket in Orlando registered positive gains in 2012 with a record 29.3 million hotel room nights sold in the market.
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