Don t forget. An effective way to reach your female audience is through online community sites. Acco

While statistics are limited, discount car rental calgary an estimated 32 million single American women traveled at least once in the last year, and about three in 10 made tracks five times or more, according to the Travel Industry Association.
According to Intrepid Travel, who booked over 100,00 US passengers for 2012,  63% were female (this is on par with the global figure of 64%).  The majority of our travellers are aged between 25 – 39 (46%).  So female travelers between the ages of 25 and 39 are their biggest market.
The girlfriend getaway market represent a significant amount of money four percent of all U.S. travel spending, which is almost $200 million a year. 24 percent of American women have taken a girlfriend getaway in the past three years, and 39 percent of American women plan on taking one in the next three years. Source: AAA Girlfriend Travel Research Project #070005
Over 80% of those working women who purchased discount car rental calgary travel products or services offline in the past month researched their purchases online beforehand. Sources: Nielsen discount car rental calgary Net Ratings/WashingtonPost.com and Newsweek.com
Don t forget. An effective way to reach your female audience is through online community sites. According to comScore, women s community sites jumped 35 percent, particularly Glam Media and iVillage.com.
70% of travel decisions of made by women. This statistic discount car rental calgary applies to women who are booking cruises, group travel, tours or tickets discount car rental calgary through an agent. When you add in online travel purchases, the amount rises to 92%.
Flying Solo : Traveling alone has become commonplace, with more than half (59%) of agents polled noting that they’ve seen more of their clients are traveling by themselves discount car rental calgary now compared to 10 years ago. This trend can be attributed to travelers’ life changes, as 43% of agents polled reported that the majority of clients traveling alone are doing so because they are now widowed or divorced.
Other reasons for traveling alone include travelers’ desire to follow their own schedule (17%), because they have more time to travel than their friends or family members (15%) or because they are traveling to pursue a specific interest (14%). Despite how solo travel has been romanticized in pop culture, very few agents reported clients traveling on their own in order to visit an unusual or emerging destination (6%) or to reconnect with themselves (4%).
Battle of the Sexes : Agents reported that it’s much more common for woman to travel alone than men, with 73% of agents polled noting that more female travelers embark on solo trips than their male counterparts.
Golden Years : According to 44% of agents polled, most of their clients taking solo trips are 55 years of age or older, followed by those 45-55 (29%), 35-45 (18%), 25-34 (9%) and 18-24 years of age (0.4%).
Across the Pond : Nearly half (45 %) of agents polled noted Europe as the most popular destination for clients booking solo travel, followed closely by Mexico / Caribbean (33%) and the United States / Canada (15%). Surprisingly, more exotic destinations like Africa, Asia, Central or South America and the South Pacific ( all 2%) were cited as destinations less traveled. Agents reported discount car rental calgary the most common types of accommodations for solo travelers are resorts or full service hotels (46%) and cruises (40%), with limited service hotels (10%) hostels or guest houses (3%) and apartment or room rental direct from owner (2%) being much less common.
Budget Friendly discount car rental calgary : When booking travel alone, the majority of agents polled (82%) noted that their clients spend less than $4,999 on travel, with 16% of agents citing their clients have a larger budget of $5,000 $9,999. A mere 2% of agents saw clients discount car rental calgary spend more than $10,000 on the average solo trip.
Play it Safe : When traveling alone, it’s no surprise that nearly half of agents polled (47%) noted a traveler’s greatest concern as encountering a dangerous situation without a travel companion to help. Additional concerns include medical emergencies (23%), potential flight discount car rental calgary delays or cancellations (24%), lost or stolen travel documents (4%) and lost luggage (3%). G iven these concerns, it’s not surprising that the majority discount car rental calgary of agents (87%) reported that their clients typically purchase a travel insurance policy when embarking on a trip alone.
discount car rental calgary Girls Just Wanna Have Fun: Women often travel together, and it is no different when it comes to booking trips. According to travel agents, the majority (91%) of female clients who book trips with other females are traveling with their friends, while only 8% are traveling with relatives.
Gutsy Traveler (HEY, thanks for using my website name and branding in your study!!) : According to the majority (55%) of travel agents, the most common reason women travel solo is because they value their independence and are sophisticated enough to travel alone. Some agents (28%) believe it is because discount car rental calgary they are interested in visiting an unusual destination, discount car rental calgary while 9% indicated their clients do so because they prefer making their own schedule. Only 4% of travel agents noted their female clients travel discount car rental calgary solo to reconnect with themselves.
Shop ‘Til You Drop: When women book travel, the majority (27%) of travel agents believe sightseeing and shopping are the most popular discount car rental calgary activities, as opposed to 1% who believe women book travel for voluntourism. Travel agents noted their female clients booking solo and group trips travel discount car rental calgary for a variety of reasons, including history, culture and education (17%), beach escapes (16%), adventure travel (15%) and cruises (13%).
Golden Years : According to 68% of travel agents, most female clients taking trips in small groups are over the age of 45. Women ranging between 35-44 years old make up 26% of those traveling in groups, while 5% are between the ages of 25-34. Only 1% are between 18-24 years old. Following the same trend, the majority (81%) of solo female travel clients are over 45 years old, while only 13% are between 35-44 years old. Only 6% of solo travelers are between 25-34, and 1% are between 18-24 years old.
Tags: boomer travel , girlfriend getaways , girlfriend trips , iVillage.com , purchasing decisions , solo travelers , Travel , Travel Industry Association , vollunteer tourism , women purchase power , Yesawich
Marybeth Bond, the Gutsy Traveler, National Geographic author of 11 travel books, featured guest on The Oprah Winfrey Show and founder of the Online Travel Magazine www.GutsyTraveler.com She has been featured over 1,000 times on TV, radio and print. discount car rental calgary She is a Contributor to CNN, CNN Airport Network and CNN.com
Speaker, spokesperson, author, discount car rental calgary travel discount car rental calgary expert, Marybeth, the Gutsy Traveler walks the talk. She's an adventurer; biked two months across the USA, traveler to over 90 countries, media travel expert for CBS News, CNN, ABC, NBC, NPR and National Geographic.
In addition to travelling, many single women are now choosing to live abroad. I moved to Seville in 2004, and my social circle is full of women who chose to leave their home country at various stages of life, from students to women in mid-career with Internet enterprises to those retiring in their sixties or seventies. A small expat community is perfect for single women, providing a built-in support network. It s one of the things discount car rental calgary I most enjoy about living abroad.
Have you any links to sites which would advertise the accommodation that I am offering? I want to offer a room in my house in an 18th century canal house in centre of Amsterdam. Marbled and chandeliered entrance. discount car rental calgary I travelled around the USA renting rooms from wimmin and would now like to invite some visitors to my house.
Wonderful article ! really knowing the facts and changing things happens discount car rental calgary gradually. Female power has always been recognized and honored and is saluted by everyone but when it comes giving women equal positions in society it still given a second thought. Women in INDIA are proving themselves and males have started accepting females to work hand in hand and make decisions. discount car rental calgary I hope Indian women will find the power to go on travel abroad. Cheers all .
Go girrrl! Words that led me to my move from Australia to re-invent myself following the death of my youngest son to cancer and the final unraveling of a woeful discount car rental calgary marriage. Now I have a fabulous husband and together we run a culinary destination in Morocco for foodies, offering swell holidays for women, inter alia, wanting the very time of their lives, at a pace and indulgence that they choose!Celebrating the goddess that we all actually are! Brunch on the terrace in your nightie, why not! Shopping trips re-tracing our steps without comment, cooking classes and Thelma and Louise road trips without the canyon ending we d love to have you all come to stay!
You have me dreaming of tagine and Moroccan food! Bravo for picking up and taking charge of your life and look where it has led you. What a great story. Thanks for your very kind words. I never know exactly where I m going (that is metaphoric too) and will be in touch if my plans take me to Morocco. I would love to do a cooking class with you. I studied the Seated Mother Goddess of Çatal Hüyük in a class and was fascinated. discount car rental calgary I agree that there is a god, or goddess in all of us. A divinity.
Forced discount car rental calgary into a divorced after 35 years of marriage, I find myself asking, O.K., What s next?! Would love to travel, but not sure about doing so alone. I love cooking, gardening, photography, and biking. I would love a trip, where cooking and biking were involved.
Thanks so much for publishing this Mary Beth. I truly, truly appreciate it. As a travel blogger, I have always written for the middle-aged female adventure traveller while so many of my colleagues and the travel discount car rental calgary industry in general seem to want to appeal to the young, male hipster. You MADE MY DAY! I feel validated and vindicated.
Excellent article! Would you mind sharing where you got your stats for the beginning of the article? I d like to follow those websites in addition to GutsyTraveler for future reference. Also, my site s fairly new, b