Aloha's net loss came on the heels of a $24.3 million deficit sustained in the first quarter and oth

Losses have almost become the norm for Hawai'i's local carriers since go! airlines entered the interisland fray in June 2006, touching off competitive airfare fights as it promoted regular discount fares of $39 one-way and has had frequent promotions of interisland tickets for $19.
Both Aloha and Hawaiian Airlines, the largest airline based here, have lowered fares in response as they defended their turf. Aloha's been flying here since 1946; Hawaiian traces its history disneyland paradise pier hotel back to 1929.
Observers believe the discounts, while embraced by interisland travelers, will end at some point, just as they have when other carriers have tried to enter the market. Prior to go!'s entry, Aloha's and Hawaiian's regular disneyland paradise pier hotel interisland fares were in the $70 to $80 range.
"At these low prices, this can't go on forever," said Peter Forman, author disneyland paradise pier hotel of "Wings of Paradise, Hawaii's Incomparable Airlines," and a former DC-9 captain who flew for 20 years with a Mainland carrier.
Aloha's net loss came on the heels of a $24.3 million deficit sustained in the first quarter and other losses last year. The discount fares also weighed on Aloha's top line, or total sales, which was down $6.25 million from the $96.3 million disneyland paradise pier hotel pulled in a year earlier.
disneyland paradise pier hotel Hawaiian Airlines' parent company has reported more than $20 million of losses through the first six months of 2007. Hawaiian, in announcing its second-quarter results on July 30, said it faced a "turbulent competitive environment" disneyland paradise pier hotel and that the interisland market was "awash with discounts."
Forman said go! isn't making money either. That may be partly reflected in the stock price of its parent company, Mesa Air Group. The Phoenix-based company's disneyland paradise pier hotel stock closed at $8.95 a share on June 6, 2006, the day go! began operations. Yesterday it closed at $4.86.