In this chart, we can easily see that Enterprise is the King of Organic Traffic in the Car Rental In

The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive america west airlines 579 landscape, america west airlines 579 especially america west airlines 579 within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media , author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up their social-media presences. However, when we analyze PPC, SEO and Social Media trends from the top Rental Car Companies (with the help of Spyfu.com , we uncover another interesting mix of strategies, success america west airlines 579 and missteps. Lets discuss
As you can see, Hertz spend the most in PPC, while their closest america west airlines 579 competitor is spending less than 1/2 of Hertz. In actuality, this is a very smart move by Enterprise because of their dominance in Organic Traffic. (see chart below). Budget comes in 2nd in PPC spend and similarly, they are struggling in Organic search traffic as well. So what does this mean? These companies know that in order to drive increased traffic without strong Organic Ranking, they are relying on PPC to drive their sales.
As mentioned above with companies with poor SEO traffic volume, they are relying on PPC Marketing to drive the traffic for them. One of the biggest take-a-ways here is the lack of PPC budget and volume from Alamo considering that they have poor SEO Visibility as compared to the other competitors.
In this chart, we can easily see that Enterprise is the King of Organic Traffic in the Car Rental Industry. america west airlines 579 This is the main reason why they are not spending very much money in PPC. I am a little surprised by the lack of organic volume coming from National, as they are worst performing of all companies in this space.
This is a very interesting chart to analyze. Since we already know that companies that are doing poorly in Organic Search are relying on PPC Marketing to drive traffic, now lets see how they are connecting with users via Facebook. Once again, Enterprise has the upper arm on Facebook Likes, however it s very interesting to see National (who has been non-existent america west airlines 579 in both PPC and SEO) utilizing Facebook as a means to drive traffic and awareness. Another intersting find that Hertz, who has been a strong #2 in this space is lagging behind even Alamo.
Analyzing the Rental Car Industry in Search Marketing is very interesting to say the least. The Online Marketing Strategies we see here are not that uncommon as compared to other industries. america west airlines 579 As you know, Rental Car Brands are forged into our minds from TV, Radio, Print and all of Travel. However, in the online world its alot more competitive and requires constant persuasion techniques to get their next customer.
Marc Pearson on Law Firms Using PPC Marketing to Cash in on Carnival Cruise Line Disaster This is a great example of what not to do when a disaster happens in your compan Marc Pearson on The NHL Needs a PPC PowerPlay For Reputation Management I think the NHL needs a lot more than a PPC campaign to build them back up. The Marc Pearson on The NRA Reloads on PPC Marketing To Protect 2nd Amendment This is a great idea for the NRA. They should see quite a bit of increase for th Marc Pearson on Fantasy Football Sites Leverage PPC Marketing to Win Over Members There seems to be 3 real big fantasy football sites out there. I wonder how much SearchCap: The Day In Search, January 9, 2013 on The NHL Needs a PPC PowerPlay For Reputation Management [...] NHL PPC Marketing | NHL Lockout 2012 Marketing, SEM Geek [...]