Shaking the iPhone or iPod touch establishes the consumer's location using the device's GPS capabili

“We believe that there are customers who would like to use our travel services, particularly for booking hotels while they’re on the road in mid-trip,” said Brian Ek, spokesman for Priceline, Norwalk, CT. “Offering mobile solutions can be a more convenient travel-booking option than, say, a laptop.”
When a city is picked, the application displays multiple recent winning bids made by other customers for hotels in different parts of the city at different star levels. Star levels are ratings done by Priceline customers.
Shaking the iPhone or iPod touch establishes the consumer’s location using the device’s GPS capabilities. After being shaken, the application searches for winning bids for hotels in the consumer’s surrounding area.
The application cheap air fare tickets also features links to Priceline’s iPhone-optimized Web site, where a consumer can check flight status, as well as browse and book airline tickets and rental cars on a published-price or bidding basis.
Mr. Ek said that the application helps Priceline serve the last-minute hotel customer while out on the road and targets the frequent traveler or someone who wants an idea of the local geography before booking.