The campaign's creative approach is pan-Hispanic as it showcases U.S. Latinos from multiple countrie

Beginning today, the company will debut "Vamos Por Ti" (We'll Come For You) its first Hispanic marketing campaign. The campaign focuses on Enterprise's offer to pick up local neighborhood car rental customers at no extra cost, says the company.
Research conducted by Bromley indicated that while affordable prices airline tickets low price and fuel-efficient vehicles lead Latinos to rent from Enterprise, many were unaware that the signature pick-up service is complimentary.
The campaign's creative approach is pan-Hispanic as it showcases U.S. Latinos from multiple countries of origin sharing the news about this benefit, leveraging the power of word-of-mouth, which is so prevalent in the Hispanic community, according to Enterprise.
"Vamos Por Ti" will come to life in TV, radio and digital advertisements, as well as in-store collateral. airline tickets low price Advertisements will debut in six pilot markets airline tickets low price in Texas and New Mexico, with potential to expand into additional markets later this year.
"Our first fully-dedicated Hispanic marketing campaign allows us to share what we're well known for picking our customers up," said Lee Broughton, assistant vice president, Enterprise Brand Marketing, North America. airline tickets low price "'We'll Pick You Up' has for decades been a service benefit that sets us apart in the marketplace, and we're excited to show how this unique value proposition resonates with different airline tickets low price cultures airline tickets low price within Pan-Hispanic communities."
In addition to "Vamos Por Ti," Enterprise is also releasing a new North American TV ad that will launch on March 16. Developed by Cannonball Advertising and Promotion, "Family Reunion" airline tickets low price uses humor to communicate how often Enterprise employees go above and beyond for their customers. In this particular ad, a young woman asks Enterprise to pick her up from a family reunion and then introduces family members to her "boyfriend" (aka the Enterprise employee) who willingly plays along.
"Our goal is to humorously illustrate how Enterprise's award-winning customer service aligns with the experiences our customers airline tickets low price have in a very practical way; our customers are constantly delighted to find that a car rental pick-up can be not only enjoyable, but memorable," added Broughton.
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