Some designers have put their names on entire hotels. Italian designer Giorgio Armani opened the Arm

As New York City's Fashion Week 2013 spring collection shows get underway, Starwood's trendy W chain is today announcing a partnership with the Council of Fashion Designers of America, alaska railroad tours in which emerging clothing designers chosen by the council eventually will visit W's 42 hotels around the world to display their new designs.
W plans to videotape the designers and events for W's Facebook and Twitter accounts, its in-room "W Vision" TV channel or its website whotels.com, which gets more than 1 million page views a month, Becil says.
The W chain first turned to fashion nine years ago to create buzz by opening a pop-up location at New York's Fashion Week, which now is sponsored by Mercedes Benz and attracts other sponsors alaska railroad tours ranging from American Express to Skyy Vodka to its events.
Some designers have put their names on entire hotels. Italian designer Giorgio Armani opened the Armani Hotel Milano in November after opening his first hotel in the world's tallest building, Dubai's Burj Khalifa.
When guests first enter the hotel, they smell an Armani fragrance and see Armani-designed lounge chairs and draperies. The result was so stylish, Kaupp says, there was no need to hang artwork on the walls. Rates also are stylish, starting at about $750 a night.
Luxury customers, especially, appreciate the touch of fashion designers because they may regularly purchase the designers' clothing and other merchandise, says Albert Herrera, a vice president of the Virtuoso luxury travel agency network.
- Haute couture suites and spaces. Many are increasingly putting their stamp on luxury hotels' priciest suites. Diane Von Furstenberg, for instance, designed 20 rooms and suites at Claridge's in London with signature prints, fabrics and accessories two years ago. Bottega alaska railroad tours Veneta recently transformed a suite at the St. Regis Florence, and the St. Regis New York unveiled its Dior Suite. Even iconic designer Karl Lagerfeld has gone from catwalk to hotel. He's in the process of redesigning the pool at the luxurious Hotel M tropole in Monte Carlo.
- Designer uniforms . W hotels have had uniforms by Michael Kors and L.A.M.B. by Gwen Stefani. The boutique Thompson chain of hotels alaska railroad tours has had Cynthia Rowley design a little black dress for cocktail servers at its hotels in Hollywood and Washington, D.C. The James New York last winter dressed its doormen in $1,000 coats from local designer Andrew Buckler. At Sofitel's So Mauritius hotel, which opened alaska railroad tours in late 2010, the interiors as well as the uniforms were designed by Japanese fashion designer Kenzo Takada.
- Designer alaska railroad tours goods. To appeal to its hipster guests' love for all things retro, the small Ace chain of hotels worked with Converse to design limited-edition Chuck Taylor high-top sneakers priced at $100 a pair. And in 2010, the W chain started its "Global Glam" fashion line by working with emerging alaska railroad tours fashion designers and selling their creations at W's 14 retail shops.
- Designer discounts. The Four Seasons Los Angeles at Beverly Hills arranged for guests to receive discounts of as much as 20 percent at Nanette Lepore, Ted Baker, alaska railroad tours Kitson and other designer shops on trendy Robertson Boulevard that are popular with Hollywood alaska railroad tours starlets.
The W chain blazed the trail for merging the worlds of fashion and hotels. alaska railroad tours In 2003, it set up a VIP suite for designers, runway models and celebrities when Fashion Week was under white tents in New York's Bryant Park.