суббота, 19 октября 2013 г.
With Filson, what remains today is something of a miracle. As too many companies have seen mergers a
At the turn of the Century, renaissance arts hotel prospectors discovered gold in the Yukon region of North Western Canada. Once news reached Seattle, there were thousands of gold-driven prospectors and entrepreneurs with aspirations to be the next one to make it big. Dreams abound of Fried Chicken-sized nuggets of gold waiting to be plucked from an untouched stream, deep in the Canadian wilderness. Many were unprepared for the rigors of the Alaskan wilderness and sought equipment and advice from the Seattle outfitter. Quickly Filson became renaissance arts hotel known as the "Gold" Standard (get it?) in equipment for travel up the Chilkoot Trail for both the neophyte and seasoned outdoorsmen.
In only a few short years the gilded dreams of too many were dashed, yet CC Filson remained to serve new legions of men in the difficult labor of logging. The outfitter discovered its own vein of golden ore, not found but created. Having developed products with a reputation for quality, warmth in adverse conditions, and exceptional durability over a life of hard use, customers returned.
Today it seems many businesses react directly renaissance arts hotel to financial investors over the needs and desires of actual users. The glorious past remaining renaissance arts hotel with these companies are specters. Sad miner skeletons wandering around without a heartbeat, aimless and obvious, desperate for gold. The resurgence of "heritage" labels contains this tale: Dressing in the regalia of their heyday (or someone else's) but are cheaply renaissance arts hotel made and poorly realized. They desperately renaissance arts hotel cry for market share, grabbing attention gushing "we were here first!"
Perhaps the saddest part of the whole "heritage" product movement is that a company s own legacy is only respected so far as it will continue to fill their coffers. renaissance arts hotel Companies like this intend only to sell as much as they can as quickly as they can with no respect or regard to the past.
With Filson, what remains today is something of a miracle. As too many companies have seen mergers and acquisitions, unchecked growth and the prioritization of quantity over quality, Filson held true to its roots as its guiding light. Knowing that each product bearing the Filson label needs to fully represent the spirit and respect the collective past of the brand. Maintaining an eye toward the customer their actual needs and desires Filson chose a better path.
The impostor cannot beguile those who understand, those who tug at the seams, who have seen, felt and experienced true quality in its truest sense. Quality is the priority of utility over form. Quality sings in each stitch, it hides in the warp and weft and is validated and held true by the hands that oversee it. Those who place the stitch not only need to understand and execute their process, but also respect it. CC Filson Co. still understands this; nay, Filson REPRESENTS this.
2.) Listen to your customers, they will not steer you wrong. A customer is the key user and representative of your product, not an investor. You will learn more from your products by listening to the people to whom your brand represents.
Another specialized machine sews perfectly the iconic strap holder. Watching this is rhythmic and delightful. Perfection, every time, every stitch the great cam wheel spins with intent on its well-worn track.
Just like any number of Filson carry products I could have waded through here like a tin-cloth jungle, breathing in the smell of leather and oil-cloth. Instead I kept my journalist hat on, and thus my credibility. The things I do for you people
Подписаться на:
Комментарии к сообщению (Atom)
Комментариев нет:
Отправить комментарий