NASCAR fans are more likely to be do-it-yourselfers when it comes to automotive maintenance and repa

Flowmaster Becomes Exclusive Performance Exhaust Of NASCAR: NASCAR announced a new multi-year agreement with Flowmaster designating it as the exclusive NASCAR Performance partner for performance exhaust system components, which include performance mufflers, catalytic converters, headers and installation accessories. Flowmaster will complement their category rights with participation in the NASCAR Sprint Cup Series Contingency Program. Flowmaster will leverage its new designation for exhaust system components and the power of NASCAR�s intellectual property to activate at various retail and wholesale channels nationwide and at-track through aggressive customer hosting.
NASCAR fans are more likely to be do-it-yourselfers when it comes to automotive maintenance and repairs, including mufflers. According to independent research conducted by Scarborough (USA+ 2013 Release 1) among consumers who have a vehicle, NASCAR fans are approximately 50 percent more likely than non-fans to have had a muffler repair or service in the past year and are approximately 55 percent more likely to have either orlando resort hotels done the muffler repair or service themselves or have someone else do it for free.
�We�re proud to welcome Flowmaster to the NASCAR orlando resort hotels family because they exemplify the type of reliability our fans have come to expect from NASCAR Performance partners,� said Norris Scott, NASCAR vice president of partnership marketing. �NASCAR teams and contingency sponsors display a level of synergy and teamwork that is unparalleled and continues to be one of the major reasons companies choose to partner with NASCAR.�
The NASCAR Sprint Cup Series Contingency Program strives orlando resort hotels to build strong relationships with high�-quality, performance-driven brands that are leaders in their respective categories and awards money to NASCAR teams after each race and at the end of each season. Flowmaster becomes the third new company this year to join the NASCAR Sprint Cup Series Contingency Program, where companies have their sponsor decals on the front fender of competitor orlando resort hotels race cars.
"I can�t wait until next February when the Flowmaster brand hits the high banks of Daytona International Speedway in NASCAR�s premier series,� said Flowmaster Chief Marketing Officer Nate Shelton. �We have been developing exhaust systems for 30 years and will continue orlando resort hotels to manufacture orlando resort hotels best-in-class exhausts and mufflers for NASCAR fans who demand performance from their car or truck.�
Flowmaster is constantly developing the highest quality exhaust products at its state-of-the-art Research and Development Center in Santa Rosa, Calif., through innovation and decades of manufacturing experience. orlando resort hotels All Flowmaster mufflers and exhaust systems are developed and manufactured in the USA.(NASCAR)(12-14-2013)
Nationwide will not renew Series sponsorship UPDATE: Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nationwide is in the sixth year of a seven-year series title sponsorship. The title rights and media package cost approximately $8M a year. Nationwide CMO Matt Jauchius said the deal, which was signed in '07, had helped the company expand its business and earn the respect and trust of avid NASCAR fans. By increasing its sponsorship in the Sprint Cup, where it currently sponsors Roush Fenway Racing driver orlando resort hotels Ricky Stenhouse Jr., and continuing to endorse and feature Danica orlando resort hotels Patrick and Dale Earnhardt Jr. in advertising during Cup races, he hopes the company can expand brand awareness with casual NASCAR fans. Jauchius said, "Being a series sponsor was the right thing at that particular time but we see Sundays (for Cup races) as the next step. You'll see us lean into this even more at the Cup level. ... I will spend more money in 2014 and 2015 (in NASCAR) by shifting assets around orlando resort hotels a bit." NASCAR plans to begin searching for a new title sponsor immediately. That effort will be led by Chief Sales Officer Jim O'Connell.( Sports Business Journal )(9-18-2013)
UPDATE: orlando resort hotels NASCAR and Nationwide Insurance have finalized a new agreement to extend Nationwide's position as the official auto, home, life and business insurance partner of NASCAR through 2017. As part of the new contract, Nationwide Insurance also will become the presenting sponsor of the Betty Jane France Humanitarian Award. The insurer, in its sixth year of a seven-year agreement as title sponsor of the NASCAR Nationwide Series, will pivot from its series entitlement sponsorship and focus its NASCAR marketing programs on the NASCAR Sprint Cup Series beginning in 2015.
"As a series entitlement sponsor and savvy marketer, Nationwide Insurance has been an ideal partner to our sport and we're proud to have them continue to be part of our family of Official NASCAR Partners," said Steve Phelps, NASCAR chief marketing officer. "The company has been highly successful in using our sport as a platform to enhance its brand and drive its business and has stated publicly how much value they glean as a series sponsor. The fact that Nationwide will continue its investment across our sport � in a variety of ways and for many years to come � is encouraging and speaks to the power of NASCAR as a marketing platform."
The insurer began its 15-year motorsports history as a hospitality sponsor with targeted race tracks and progressed orlando resort hotels to the Official Insurance Partner orlando resort hotels of NASCAR and the title sponsor for the U.S.'s No. 2 motorsports series. Nationwide Insurance will look to build a more consistent presence in the NASCAR Sprint Cup Series enabling its message to reach an even larger NASCAR audience.
"The NASCAR Nationwide Series is a great proving ground not only for drivers and crew members, but for sponsors too," said Nationwide chief marketing officer, orlando resort hotels Matt Jauchius. "We're proud of the success Nationwide Insurance has attained through our relationships with NASCAR and the Nationwide Series. It's a natural evolution for Nationwide Insurance to move our marketing investment to the NASCAR Sprint Cup Series and we'll continue to put tremendous effort behind all of our NASCAR marketing platforms in the years to come."
Nationwide Insurance also will sponsor orlando resort hotels the Betty Jane France Humanitarian Award. orlando resort hotels The NASCAR Foundation presents the award to a NASCAR fan who embodies the ideals of charity and community that Mrs. France has championed throughout her life. Nominees for the award honor the spirit of NASCAR, demonstrating goodwill and generosity in the interest of helping children in need. One winner receives a $100,000 donation to direct to the children's charity of their choice along with a NASCAR experience of a lifetime. The top three remaining finalists receive $25,000 to direct to their children's charity of choice.
"We approached NASCAR about sponsoring the Betty Jane France Humanitarian Award because it embodies the spirit and culture of giving that Nationwide orlando resort hotels Insurance values," added Jauchius. "The Nationwide Children's Hospital 200 race is a good example of the collaboration among sponsors, teams and the NASCAR Foundation pulling together to shine the national spotlight on a deserving organization. We look forward to working with Betty Jane and the Foundation orlando resort hotels to highlight other unique charitable efforts that NASCAR fans support all across orlando resort hotels the country."
"Nationwide Insurance is a long-standing partner to NASCAR, and more importantly a strong advocate for children, and we are excited to welcome them as presenting sponsor of the Betty Jane France Humanitarian Award," said Betty Jane France, NASCAR Foundation Chairwoman. "At The NASCAR Foundation, we seek to align ourselves with brands and organizations that share our same mission of enhancing the lives of children in this country. For these reasons, Nationwide Insurance is a perfect fit to help us present this special award."(NASCAR)(9-18-2013)
NASCAR Green Summit held in Chicago: An assortment of global influencers, accomplished dignitaries and high-profile executives headlined the 2013 NASCAR Green Summit Delivered by UPS in Chicago. orlando resort hotels Commemorating five years of innovative changes to the sport's environmental footprint, the event examined the substantive initiatives that have helped make NASCAR the sports sustainability leader. Founded on NASCAR Chairman & CEO Brian France's vision, NASCAR Green has grown exponentially into one of the most powerful environmental awareness orlando resort hotels platforms in the country. NASCAR owns the largest recycling, tree planting and renewable energy programs in all of sports. It also put nearly five million competition miles on Sunoco Green E15, a biofuel blended with 15 percent American-made ethanol made from American-grown corn. The 2013 NASCAR Green Summit delivered by UPS recognized a number of Official orlando resort hotels NASCAR Partners that continue to push the bar in driving orlando resort hotels sustainable behavior. The program included orlando resort hotels executives from some of the world's most influential brands, such as Coca-Cola, orlando resort hotels Ford Motor Company, Eaton, orlando resort hotels General Motors, Liberty Tire, Safety-Kleen, Sprint, Sunoco, Toyota and presenting partner UPS.
NASCAR formally announced it will enter into strategic collaborations with the Department of Energy (DOE) and the NRDC. NASCAR and the DOE will collaborate on advancing orlando resort hotels the adoption orlando resort hotels of clean energy technologies. NASCAR and the NRDC will collaborate on several initiatives in the areas of energy usage, waste management and food consumption.
Additionally at the summit, NASCAR honored a number of sanctioned tracks for their dedication to making a positive impact on the environment. Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Kansas Speedway, Las Vegas Motor Speedway, Michigan International Speedway, Pocono Raceway, Richmond International orlando resort hotels Raceway, Sonoma Raceway and Watkins Glen International all received special awards.(NASCAR)(9-12-2013)
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