So-called C7, whereby viewership is measured seven days after a show first airs, doesn t work for ev

We re really going out of the Scripps playbook where it s more about catering to an upscale audience, Lowe said Thursday at the 23rd Annual Goldman Sachs Communacopia Conference in New York. Just over the past year we ve seen median income levels go up almost to double digits...that continues to be our top priority.
Lowe also named international discount hotels in new york expansion among his priorities. Today, about 15 percent of the company s revenue comes from foreign markets, and executive vp finance Lori Hickok , also at the conference, said she d like to grow that to between 25 and 30 percent over the next five years.
While he acknowledged a down upfronts season, he said Scripps still sold $1 billion in advertising discount hotels in new york for the third year straight. He said half of the company s ad inventory was sold, by design, and that he s cautiously optimistic about the scatter market.
What helps us is to be able to take national brands, like an HGTV let s say, and localize it for a Home Depot or Lowes, he said. We consistently are at the top of the peer group when it comes to year-over-year percentage increase in advertising. We deliver discount hotels in new york a high-quality audience, an engaged audience, an audience that, if you will, rings the cash register.
So-called C7, whereby viewership is measured seven days after a show first airs, doesn t work for everybody, he said. If you ve got a Labor Day special you don t want your commercial airing discount hotels in new york seven days from now, you want them airing this weekend.
Part of that is the fact that we re viewed for long periods of time and people tend to watch brand from show to show as opposed to just individual discount hotels in new york shows, he said. They leave the Food Network on, they leave HGTV on. They re more engaged with the commercials because they don t necessarily view them as interruptions. In some cases, our research shows, they view them as additional information.
discount hotels in new york Lowe said one of his ad executives coined the term C-zero at the recent upfronts, a stark contrast to CBS CEO Les Moonves who, at the same conference Wednesday, used the term C-infinity to express his opinion discount hotels in new york that advertisers should pay at least some fee for reaching audiences no matter how a show is viewed. Overnight ratings are virtually irrelevant discount hotels in new york now, Moonves said Wednesday.