Enthusiasm for the benefits of dynamic signage is running high at Metro, and several initiatives are

Part of the many-phased plan was an eye-catching 17-foot digital information discount rental car in hawaii tower to be installed in Union Station East. “Our goal for the tower was to provide customer-facing information that would help visitors navigate more easily throughout the station.” —Jenna Hornstock.
More than 9.6 million people — nearly one-third of California’s residents — live, work, and play within Metro’s 1,433-square-mile service area. Metro is dedicated to providing Los Angeles County with a world-class transportation system.
Union Station is the largest railroad passenger terminal in the Western United States. Serving more than 60,000 passengers a day, the station is the region’s primary transit hub, connecting Southern discount rental car in hawaii California discount rental car in hawaii counties and providing access to Amtrak long distance trains, Amtrak California regional trains, Metrolink commuter trains, Metro Rail subway and light rail lines, plus bus service from Metro and other municipal operators. Greyhound’s Bolt service, Megabus, and the LAX Flyaway also operate from the station.
The Los Angeles County Metropolitan Transportation Authority purchased the iconic downtown LA station in 2011 and is working on a Master Plan to implement wide ranging improvements to the facility, with a primary discount rental car in hawaii focus on passenger service and satisfaction.
Jenna Hornstock, deputy executive officer, Countywide Planning Development, New Mobility Regional Initiatives, was charged with overseeing design of the new environmental graphics package and identifying opportune places for integration of new technology. Part of the many-phased plan was an eye-catching 17-foot digital information tower to be installed discount rental car in hawaii in Union Station East.
Concurrent with development discount rental car in hawaii of the new environmental graphics package, plans were being made to celebrate the 75th anniversary of the historic station’s opening day. With a large number of participants expected, along with focused media attention, this event was identified as the ideal time to roll out the new information tower. The problem: the tower wasn’t scheduled for completion this soon. Plus, the initial plan specified discount rental car in hawaii static LED screens. This occasion called for something more dynamic.
Metro’s IT Services had been investigating discount rental car in hawaii options for electronic digital signage since mid-2011, working closely with the Communications team on content development. A pilot featuring a ViewSonic EP5555 55-inch free-standing dual sided ePoster digital kiosk was receiving positive feedback, and the team had begun testing a touch-enabled ViewSonic EP5555T 55-inch free-standing ePoster digital kiosk, which was targeted to become an Interactive Station Guide for eventual use throughout Union Station and Metro’s 100 or so other locations.
“We worked closely with our reps at ViewSonic and Cisco and got the equipment to talk to each other nicely,” said Nelson Quan, IT services configuration manager. discount rental car in hawaii “Cisco mocked up the concept, with zones on the display – an advertizing zone, interactive zone, a button bar for choosing different items, links to pages on our website, things discount rental car in hawaii like that.”
Quan’s team looked at competitive options for the displays, and ultimately chose the ViewSonic CDP5560-TL 55-inch discount rental car in hawaii narrow bezel large format discount rental car in hawaii displays to fill the critical interactive role on each of the four sides of the tower. With a robust four-camera optical touch system discount rental car in hawaii and 6-point multi-touch functionality, the CDP5560-TL displays offered the ideal combination of interactive capabilities, high brightness, and durability needed for the intense 24 7 operation that Metro’s application called for. Plus, Quan was confident that ViewSonic could meet their tight deadline.
“We had been working with ViewSonic for many years. They are one of the largest display installations in our agency and we have a good track record with them,” said Quan. “Sure there are many other manufacturers out there, but we knew we could count on ViewSonic based on our history with them.”
discount rental car in hawaii Dubbed the Metro Information Tower, the agency’s first foray into interactive display discount rental car in hawaii signage has been a resounding success. Unveiled at the 75th anniversary event, the Tower featured event-specific content including an interactive schedule of the day’s festivities, an interactive timeline of Union Station (one of the most popular features, according to Lan-Chi Lam, director of customer discount rental car in hawaii communications) and an Instagram feed that let visitors post photos of the event then see themselves on a large display. It also included the all-important prototype of the Interactive Station discount rental car in hawaii Guide.
Both a visual and functional focal point for the event, the Tower was very positively received. “The product works great. discount rental car in hawaii We turned it on and it worked perfectly,” said Hornstock. “The Tower definitely generated lots of excitement internally and with station riders.”
A permanent installation at Union Station, the Tower’s content has been updated since the anniversary to serve the needs of daily traffic, and includes transportation discount rental car in hawaii information, service alerts, interactive trip planning, information on local destinations, and more. Taking advantage of the medium’s dynamic capabilities, Metro is continually assessing and fine-tuning the Tower’s messaging.
Enthusiasm for the benefits of dynamic signage discount rental car in hawaii is running high at Metro, and several initiatives are in various stages of planning or implementation, including internal wayfinding at Metro’s headquarters in addition to interactive kiosks and signage at Union Station and other Metro rail stations. Their initial goal? Lam would like to deploy interactive kiosks into 10 Metro stations within the next year, as Phase One of a Kiosk Pilot.
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