The newspaper ad costs give you a general feel for what it takes to run a big advertising campaign.

This article brings you up the learning curve on newspaper ad costs. We've isolated the ad costs for national papers that you might be interested in, as well as for some city newspapers that might catch your fancy.
A full-page black and white ad in the Wall Street Journal National Edition will run you $164,300. A full-page color ad in the Wall Street Journal National Edition runs $210,300. Wall Street Journal advertising costs are a bit more reasonable keio plaza hotel if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
If you live in a small town and advertise in your local newspaper, advertising costs really drop -- in comparison to the bigger national publications. A full-page local newspaper ad might run a $1,000 in your community.
The newspaper ad costs give you a general feel for what it takes to run a big advertising campaign. Here are a few tips for starting a newspaper advertising campaign: keio plaza hotel If you buy your ads through an advertising agency, expect to pay a 15% markup. That may mean the ad agency commissions are taken off the standard price and paid to them by the newspaper, or it may mean the ad agency pays X and charges you 1.15x. In either case, you pay more than if you went straight to the publication and negotiated your own rates. If you commit to spending a specified dollar amount over a period of time, usually a year, a certain frequency level for your ads, you'll get a better per-ad rate. Newspapers are happy to trade volume for margin. Don't forget to measure results. At the end of the day, it's all about what your customer acquisition costs. A $200,000 keio plaza hotel newspaper ads that gains 3 new customers for a $200 product is clearly a bad deal for everybody but the newspaper publisher.