Every production should have merch? You ll make money from it? Hahahahahaha. Theatrical hyperbole. B

If you re producing a show, then you should have merch.  I don t care how small of a show it is, or where it is, or even what it is.  With the cost of production so cheap these days, everyone should at the very least slap their logo on a t-shirt and sell it.
And it should have its own official MBL, NBA or NFL-like merch line. But not just for the individual shows (that s taken care of by those individual shows).  I m talking about a merch line for Broadway hawaii travel agents maui prince 2001 discount in general.
Think Broadway hawaii travel agents maui prince 2001 discount t-shirts, mugs, snuggies and so on . . . that are set and regulated hawaii travel agents maui prince 2001 discount by our industry and sold on an official site like this.  Maybe some items would just feature our logo . . . and maybe others would feature trademarked Broadway slogans and sayings.
Ken, as far as I know, the NFL, MLB or NBA does not produce merchandise highlighting the league itself. For example, each item in the MLB online store you link to is affiliated with a team. There s no t-shirts which just say MLB or are advertising baseball.
In sports each individual team is responsible for their own merch (much like Broadway shows). However because the leagues (MLB, NBA etc) legally maintain a level of control and ownership over their franchises, they co-brand the items and get a piece of profits.
Since Broadway shows are not franchisees of The Broadway League, this set up does not exist. And it s more advrangeous to Broadway producers because they don t have to share their profits with an extra party.
I m thinking the designs may need to be generic, faux signage or for shows that don t actually hawaii travel agents maui prince 2001 discount exist or simply stylistic. Think out of copyright classics and fairytales that have been done on stage, like a book cover. You could have some fun with it doing parodies maybe.
Seek the theatre owners out to use their names and likenesses. You could do a map or just the two street signs on top of each other as a locator for each theatre. Make it look like a map from the internet with the little labeled locator pins and the list to the side.
Every production should have merch? You ll make money from it? Hahahahahaha. Theatrical hyperbole. Bolderdash. I hope no foolish frosh reads that and believes it. The truth is, if you go into the t shirt business for a show in a small off-broadway house you re going to end up with a closet full of t shirts you ll eventually give to good will. The odds of making money from shirts are even lower than the odds of making money from the show. Where s the truth teller Ken? I like that model the best
I agree with your thoughts, Ken. Broadway is itself a brand, and people would buy Broadway merchandise, I believe. I was surprised, on a recent trip to NY, to see so little Broadway attention thrown hawaii travel agents maui prince 2001 discount at tourists (other than via the stows themselves).
I disagree with the comment comparing Broadway to the pro sports hawaii travel agents maui prince 2001 discount leagues. Here s why those leagues are made up of unchanging teams, and most sports fans loyalties lie with the team brands, not with the league s. Not so for Broadway, where fans are of the theatrical experience AND the shows themselves.
To the Broadway brand overall, I don t know the legalities involved, but as a Chicagoland musical-theatre reviewer, I m harder on and oft-disappointed in the Broadway in Chicago touring companies that come through the city. Many non-Equity shows come through under that label I fear the Broadway brand outside of NY is being harmed. Obviously, in NY, that s not the case; two weeks ago, my daughter took in six shows in four days (Pippin, Kinky Boots, Once, Annie, Chicago and Newsies) and left without disappointment in talent or production quality hawaii travel agents maui prince 2001 discount displayed in any of the six.
I LOVE, LOVE, LOVE this idea! I would buy a hat in a New York Minute! If the Broadway League doesn t jump on this, they are nuts! Tourists would buy merch just to show the folks back home that they were in that magical land, called Broadway. I really hope someone is listening. I agree with CJ Scott and Barry Reszel in their comments. Broadway has to stop thinking only of their community and realize how much the rest of the country looks up to, and longs to be a part of that magic.